Tag Archives: psychology

The Fallacy of Carrots & Sticks

Why our focus on the individual is misplaced In business and society we are taught about the importance of individual motivation. When business planners try to identify appropriate motivational levers to provoke desired behaviors, they usuallyconsider a trade-off between the positive, the ‘carrot’, and the negative, the ‘stick’. The donkey analogy is commonly used to […]

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