1. Introducing The Spread Papers

How do you spread things? How do you spread ideas? How do you spread behavioral change? How do you spread products and services? The Spread Papers is a collection of papers written by Mark Turrell that describe the emergent ‘Science of Spread’. In each paper, Mark develops a concept that underpins Spread, and highlights the […]

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Why ‘Americans are Self-Centered’ is Wrong

A thought piece on how to shape the attitudes of the masses – the importance of linguistics in shaping potential strategies People other than Americans are also self-centered, and the phrase ‘Americans are self-centered’ has an availability effect so that hearing it creates the impression that they are the only ones. Better would be to […]

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