About Mark Turrell

Mark Turrell is the founder and CEO of Orcasci, a strategy and marketing agency specializing in designing programs that ‘spread’ products, services, ideas and behaviors. Orcasci’s toolset for the Science of SpreadTM leverages scientific concepts and social networking technology to help you get people engaged and deliver change. Its unique approach rapidly achieves impressive results, drawing on insights from neuroscience, behavioral science, network science, collective intelligence and innovation.

Mark is passionate about helping people change the world for better and is keen on finding ways to spread and scale good things faster. With Orcasci he has worked on projects as diverse as elections, smoking cessation, and motion picture marketing.

Mark is the co-founder of Imaginatik, a firm that pioneered the use of collective intelligence and crowdsourcing techniques for corporations, with a special focus on innovation. During his sixteen years at Imaginatik, Mark worked with hundreds of companies around the world. His clients included Merck, Pfizer, Chevron, Dow Chemical, Nokia, IBM, Whirlpool, Weyerhaeuser and Xerox. As well as consulting with clients – and managing the business – he lead the firm’s research activities, publishing many research reports, articles and speaking at conferences around the world.

Mark was nominated as a Technology Pioneer by the World Economic Forum in 2008, and a Young Global Leader in 2010. He has been a member of the Clinton Global Initiative, through his work at Imaginatik.


Personal

Mark was born in Toronto, Canada. His parents are South African. He has lived most his life in England, as well as large stints in Paris, Berlin, Boston, San Francisco, Johannesburg and the French Alps.

Mark likes reading, especially business topics (although also interesting fiction and business history books). He actually enjoys travel and likes to visit cities often. In his spare time, Mark writes concept outlines for books, TV shows and movies.

 

23 Responses to “About Mark Turrell”

  1. Mark,
    As a thought leader on innovation, would you be interested in providing peer review comments on a few chapters in an advance copy of my forthcoming book, Simplifying Innovation?

    I think you’ll find it quite refreshing. First, it’s a business novel. Second, It’s the first book to apply Theory of Constraints to New Product Development. If you would, I can send you either a hard copy or a PDF – just let me know.

    To your growth,
    Mike Dalton

    Managing Director
    Guided Innovation Group

    Author of the forthcoming book:
    Simplifying Innovation

    Contact info:
    Michael A. Dalton
    Guided Innovation Group, LLC
    (262) 672-2700
    Mdalton@GuidedInnovation.com
    http://www.GuidedInnovation.com

  2. Will follow you on twitter. My twitter name is @AFreeZimbabwe. Great to read about your company and its’ mission. I do hope one day we shall be free in Zimbabwe. Not sure your Zuma is really up to delivering both in SA and Zim. (Kind of self absorbed as his predecessor Mbeki. ) What’s your take on Zimbabwe and the way forward. You re not obliged to respond but it would be good to hear from you.

  3. Mark,

    Hard to believe it’s been 10 yrs since Idea-D. Are you familiar with Quirky? Pondering if they might have an interest in the “automated” product concept selection utilized at Idea-D. It probably won’t be long before they are getting overloaded with 1,000 submissions weekly.

  4. Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to determine if its a problem on my end or if it’s the blog.
    Any responses would be greatly appreciated.

  5. Just where did u actually end up getting the concepts to
    post ““Mark Turrell – Changing the World… | About Mark Turrell”?
    I appreciate it ,Percy

  6. Simply want to say your article is as surprising.
    The clearness on your put up is simply great and i could suppose you are an expert in
    this subject. Fine along with your permission let me to grab your feed to stay
    updated with coming near near post. Thanks a million and please continue the rewarding
    work.

  7. Hi! This is my first comment here so I just wanted to give a
    quick shout out and say I genuinely enjoy reading through your blog posts.
    Can you suggest any other blogs/websites/forums that cover the same topics?
    Thanks for your time!

  8. as Mark Turrell and Rodrigo Baggio Barreto made clear that we have to set up the change we what to see in the

Trackbacks/Pingbacks

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    [...] down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, there's [...]

  2. 3 Trends in Idea Management | 365Online: E-Commerce en Online Marketing - September 1, 2010

    [...] down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, there's [...]

  3. 3 Trends in Idea Management | Tech News Ninja - September 1, 2010

    [...] down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, [...]

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    [...] down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, there's [...]

  6. 3 Trends in Idea Management - September 1, 2010

    [...] down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, there's [...]

  7. 3 Trends in Idea Management | TechAggregator.com - September 1, 2010

    [...] down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, there's [...]

  8. HUB Office Hours – Mark Turrell - November 25, 2011

    [...] Mark Turrell on 1. ja 2. detsembril toimuv kick-off ürituse “Wantrepreneur 2 Entrepreneur” üks peaesinejaid. [...]

  9. Meet Mark Turrell: Network ThinkingWho do you want to meet today? - March 9, 2013

    [...] Mark Turrell is the founder and CEO of Orcasci, a strategy and marketing agency specializing in designing programs that ‘spread’ products, services, ideas and behaviors. Orcasci’s toolset for the Science of SpreadTM leverages scientific concepts and social networking technology to help you get people engaged and deliver change. Learn more: http://markturrell.wordpress.com/about/ [...]

  10. 'One needs to be humble in designing the future' - interview with Mark Turrell - March 28, 2014

    […] interview with Mark Turrell, author of the book Scaling: small, smart moves for outsized results, takes place in a series of […]

  11. ‘One needs to be humble in designing the future’ – interview with Mark Turrell | Dutch Future Society - March 30, 2014

    […] interview with Mark Turrell, author of the book Scaling: small, smart moves for outsized results, takes place in a series of […]

  12. ..legendary! » kulturnett.de - April 27, 2014

    […] as Mark Turrell and Rodrigo Baggio Barreto made clear that we have to set up the change we what to see in the […]

  13. Rhein-Main: Der ultimative Standort für B2B Start-ups? Ein Rückblick auf das NEXT B2B FORUM | Rhein-Main Startups - June 20, 2014

    […] Erickson, Gründerin der Geekettes, Inês Santos Silvia von den Startup Pirates und Mark Turrell, Autor von „Scaling: Small Smart Moves for Outsized Results“, stellten den Wert von globalen Netzwerken in den Mittelpunkt. Jan Brecke, European Learning & […]

  14. One needs to be humble in designing the future’ – interview with Mark Turrell | World Future Society - October 9, 2014

    […] interview with Mark Turrell, author of the book Scaling: small, smart moves for outsized results, takes place in a series of […]

  15. Mindshare’s “The Art of Original Thinking” comes to Dubai « - October 17, 2014

    […] of strategy and marketing agency Orcasci and innovation firm Imaginatik, Mark Turrell discussed how behavioral patterns help media and marketing experts to better understand the […]

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