Mark Turrell is the founder and CEO of Orcasci, a strategy and marketing agency specializing in designing programs that ‘spread’ products, services, ideas and behaviors. Orcasci’s toolset for the Science of SpreadTM leverages scientific concepts and social networking technology to help you get people engaged and deliver change. Its unique approach rapidly achieves impressive results, drawing on insights from neuroscience, behavioral science, network science, collective intelligence and innovation.
Mark is passionate about helping people change the world for better and is keen on finding ways to spread and scale good things faster. With Orcasci he has worked on projects as diverse as elections, smoking cessation, and motion picture marketing.
Mark is the co-founder of Imaginatik, a firm that pioneered the use of collective intelligence and crowdsourcing techniques for corporations, with a special focus on innovation. During his sixteen years at Imaginatik, Mark worked with hundreds of companies around the world. His clients included Merck, Pfizer, Chevron, Dow Chemical, Nokia, IBM, Whirlpool, Weyerhaeuser and Xerox. As well as consulting with clients – and managing the business – he lead the firm’s research activities, publishing many research reports, articles and speaking at conferences around the world.
Mark was nominated as a Technology Pioneer by the World Economic Forum in 2008, and a Young Global Leader in 2010. He has been a member of the Clinton Global Initiative, through his work at Imaginatik.
Mark was born in Toronto, Canada. His parents are South African. He has lived most his life in England, as well as large stints in Paris, Berlin, Boston, San Francisco, Johannesburg and the French Alps. He is married and has two sons.
Mark likes reading, especially business topics (although also interesting fiction and business history books). He actually enjoys travel and likes to visit cities often. In his spare time, Mark writes concept outlines for books, TV shows and movies.