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Bad Case Study of Open Innovation: Brightidea Customer Feedback Portal

Innovation is all about the process of doing new things that deliver value. Open innovation is about innovation with people outside the firm’s walls. Good Innovation processes are vital. Bad innovation processes – especially for Open Innovation – are deadly. Let’s look at an example: Brightidea. Before I get into the detail, I’d like to […]

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ISPIM Presentation on Crowdsourcing & Complex Systems

ISPIM is the leading academic conference on innovation and product development, with over 200 PhD presentations from over 50 countries. Mark Turrell, CEO of Imaginatik plc (www.imaginatik.com), presented some of the underlying concepts behind collaboration at mass scale, the area of crowdsourcing. This presentation was mainly in pictures – so there is relatively little text […]

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Introducing the Sense Gen

I have a swimming pool with a pump that keeps going wrong. Why do I have to go look at the pump to find out it is not working, after it has already failed. And do this while my friend in Berlin has attached the baby monitor for his toddler daughter to an SMS text […]

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Myth #3: “We need lots of ideas”

This is one of the most pervasive of the Top 10 Myths of Idea Management, the notion that in order to get good ideas, you need to start with lots and lots of ideas, good and bad. This myth stems from the work of advertising guru, Alex Osborne, in brainstorming in his 1953 book, Applied […]

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The 2 M’s: Method & Money – the Core Problem behind US Innovation performance

I was inspired by this week’s BusinessWeek article on Innovation, Interrupted ‘How America’s Failure to capitalize on innovation hurt the economy – and what happens next” by Michael Mandel. Inspired… to come up with some simple fundamental ‘rules’ – the 2M’s – that explain the lack of real, hard fact innovation success in the US. […]

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Myth #2 “People need money before they will share their ideas”

Motivation is a critical component of any innovation program, particularly in Enterprise Idea Management. There is a belief, misplaced in my experience, that financial rewards are the primary motivation for contributions, and the absence of any financial reward will lead to poor uptake of a program. Once again, this is one of the Top 10 […]

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Top 10 Myths about Idea Management & Why They Are Wrong

  I have worked on Idea Management at Imaginatik since 1998 – I was in the room when the first was first coined as a discipline. During this time, I’ve heard many people, including purported experts, describing how idea management is supposed to work, and in many cases I am sorry to say that their […]

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Dogma is for the birds

RT @John Hagel “The greatest obstacle to discovery is not ignorance – it is the illusion of knowledge.” Daniel Boorstin My comment, inspired by John’s Facebook update: I have been working on ‘dogma’ and the importance of the removal of dogma. I was reading in the Economist this week on animal personalities –  – turns […]

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Feedback on the History of Idea Management – ah, back in the early days…

Another prompt from a Google alert – I came across an interview with the co-founder of Brightidea.com, Vince Carbone, by blogger Braden Kelley (@innovate on Twitter). I was inspired to write a brief note, really to clarify a point of history as to who / how the term Idea Management was created. It is a […]

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Innovation can drive 35%+ cost savings – according to Bain & Co.

I was just doing some research on the Return on Investment of innovation, focusing on cost reductions. At Imaginatik we developed an approach to driving 10 times return on investment, and as part of this work we are constantly on the look out for other methods we can support with our Idea Central toolset (loosely […]

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