The Zimbabwe Election Monitoring Project 2008

A photo taken of a local election result - nice and clear

My first ever big ‘change the world (for better)‘ initiative was helping the MDC opposition in Zimbabwe win the 2008 elections. I have told the story many times (in person, and sometimes with a glass of wine in hand). In order to provide more detail around the story, plus some photos of what actually happened, I put together a document that outlines what was done, why it was done, and what the outcome was. OK, the math was wrong in the end – if there had been 300 extra people with camera phones, the vote would have definitively been recorded and Mutgabe would have lost totally. Still, it was a first-of-a-kind project, an experiment, and it worked enough to usher in the Transitional Government that exists in Zimbabwe today.

This is the kind of extreme problem solving work I find myself doing at my marketing agency, Orcasci ( Short, ultra-high impact engagements. When they work (which they do most of the time) the benefit is huge – sometimes, as this case shows, country-changing. And when they don’t work… nothing happens (people just don’t implement the ideas, no disasters).

So, take a look – maybe you’ll be inspired to do a similar project with collective intelligence and the science of spread too. (click to open the PDF)

3 Responses to “The Zimbabwe Election Monitoring Project 2008”

  1. Hello, after reading this awesome post i am too cheerful
    to share my experience here with mates.


  1. Plausible Ridiculousness – My Tactic to Help Others | Mark Turrell - Changing the World... - November 8, 2011

    […] in 2008, with the pilot methods being used to usher in a Transition Government in Zimbabwe (story here). Once I found out for real that the plans had worked (it took about 6 months for me to learn what […]

  2. Mark’s Innovation Expertise – 24 Things to Explore | Mark Turrell – Changing the World… - April 4, 2014

    […] of history and lots of programs to come up with some very special unique solutions. Things like crowd-sourced election monitoring in Zimbabwe, for […]

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