Implementing CSR in a Downturn – Mark Turrell presents to NetImpact membership

NetImpact ( is an international nonprofit organization whose mission is to inspire, educate, and equip individuals to use the power of business to create a more socially and environmentally sustainable world.

Imaginatik ( is a software company specializing in enterprise crowdsourcing and collaborative innovation and problem solving.

The NetImpact members look for new topics and methods in the outside world, and Imaginatik’s CEO, Mark Turrell, was invited to present how his company’s technology – Idea Central – can be used to support Corporate Social Responsibility (CSR) programs. Use areas include sustainability, waste reduction, cost savings, and employee engagement.

This presentation – delivered on 27 May 2009 – was delivered with an audio track (not available on this site). Some of the slides are designed for words… not just the pictures.

If you would like to download the case studies referenced, you can visit


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