I just got a Facebook alert from Jonathan Spira, Senior Analyst at Basex on my latestTwitter update regarding my last blog post on enterprise crowdsourcing for cost reductions. OK, I am making this deliberately a little complicated, but that is what life is these days.
Jon referred me to a blog entry by his colleage, Cody Burke, on smartsourcing (http://www.basexblog.com/2009/03/19/in-the-briefing-room-smartsourcing-with-the-mechanical-turk/), defined as “a new offering that provides on-demand access to virtual workers who can be employed on a task-by-task basis.”
I have looked at this for several years, playing with sites like guru(.net?), elance, and various contest sites. I have also used it at my firm, Imaginatik, when we hired an outside brainstorming company (5 people around the world) to come up with a bunch of ‘deviant ideas’ for a drinks company to help ideate around energy drinks.
The concept is an interesting one, especially with the new workforce of computer literate, internet-savvy, highly educated, unemployed people hitting the workforce. We shall see how this plays out – certainly a topic to hear more about.