At last! My very own store! – and an emergent one at that

I have always wanted to have a store for Imaginatik – and now we have one! My marketing assistant, Tara, has done a stunning job making our own store – available on Zazzle. The web site is:

http://www.zazzle.com/imaginatik

Buy now - for your wife, girlfriend, niece, or your own personal uses!

Buy now - for your wife, girlfriend, niece, or your own personal uses!

What I also love about it is that it is very much a community approach. People can become fans of the site – and make their own products. So it becomes an emergent store.

I am writing some new content on the Tyranny of Experts, how we have been living in an era where a small number of people have been the experts, the guys in white coats, and yet these experts have proven time and time again to be wrong… but with better excuses.

The same applies in a smaller way with the store. We could try to work out the best products and invest our time as experts working out what people want. Instead with this social-software supported business, the visitors can work out the products. Brilliant!

Anyway, I am off to go shopping! Ciao!

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